Publishing Partners
Open Road serves as the digital marketing partner to the top tier of the more than 80,000 independent publishers in the U.S.; bringing their ebooks to a larger market through digitization, design, distribution, marketing, and original video production. Open Road’s marketing and digital entertainment teams partner with the publishers' marketing, publicity, and editorial teams to create quarterly plans that include social media strategy, outreach/expansion, and creation of new marketing content such as videos, photos, written pieces, and retail promotions. The publisher gains access to Open Road's Marketing Platform and has a transparent view of each campaign and the tasks, events, and assets associated with them. In addition, Open Road optimizes retail merchandising and promotions for the titles that are part of the partnership through retail blog posts, promotions, and exclusive “from the author” content.